WellWell & UNDO Ordinary

WellWell & UNDO Ordinary

Uncensored, unreserved, unruly, unattached. 

UNDO magazine is a culmination of art, fitness, wellness, fashion, and community. It is a well-curated platform of talent from all over the world. Creative Director, Nai Vasha, describes it as “the voice for the great and under-represented.” Their process for editorial is simple, lead with one main vision and allow everyone to break rules. With submission, production, and content curation happening all over the world, UNDO magazine uses grassroots tactics to reach the masses. 

For the fourth issue, WellWell’s own Collin Hughes was given a lengthy yet liberal vision board to work with that eventually became the deep red provocative cover. Inspired by mother nature, plant life and preservation, the image represents the blood, sweat, juices, and tears that go into reaching the highest peak in training, performance, and life. The fundamentals of what it means to Undo-Ordinary.